{"id":33569,"date":"2020-09-03T18:17:09","date_gmt":"2020-09-03T16:17:09","guid":{"rendered":"http:\/\/45.77.228.250\/?p=33569"},"modified":"2020-09-03T18:17:12","modified_gmt":"2020-09-03T16:17:12","slug":"professionalise-facebook-profile-attract-ideal-clients","status":"publish","type":"post","link":"https:\/\/segeriusbruce.com\/professionalise-facebook-profile-attract-ideal-clients\/","title":{"rendered":"How to Professionalise your personal Facebook profile and attract ideal clients"},"content":{"rendered":"\n<p class=\"has-text-align-left\"><em>Whether you realise it or not, whatever you post on social media already forms your personal brand. Facebook is a great platform for making the most of attraction marketing. If you\u2019re authentic, intentional, and have the right motivation you\u2019ll attract your ideal client.<\/em><\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><\/p>\n\n\n\n<p>Some of my biggest clients have come via Facebook and me being me. I met one of my clients on Periscope and we connected on Facebook. We then had a call and that&#8217;s how our relationship started. It progressed to her flying us to the Seychelles to do her entire brand creation. We built everything from the inside out and filmed all her videos for her group program. Two years later, she flew us to Bali and Lombok to do a rebrand.<\/p>\n\n\n\n<p>Creating authentic relationships and content that speaks to your ideal client over a long period of time helps people get to know the real you and associate you with your niche.<\/p>\n\n\n\n<p>Another example is the (new) corporate client I signed from the US. This was through someone that I\u2019d been connected with on social media for about 10 years. We always kept in touch. She held a top position in a corporate company and pitched me to the vice president. It helped that I am featured in <a href=\"https:\/\/www.forbes.com\/sites\/celinnedacosta\/2018\/04\/19\/how-this-millennial-mom-leveraged-her-personal-brand-to-land-a-19k-dream-gig-in-paradise\/#20507e4a52f0\" target=\"_blank\" rel=\"noreferrer noopener\">Forbes<\/a>, <a href=\"https:\/\/thriveglobal.com\/stories\/chanelle-segerius-bruce-you-cant-do-everything-yourself\/\" target=\"_blank\" rel=\"noreferrer noopener\">Thrive Global<\/a>, Stylist, and Entrepreneur so that added brand kudos.&nbsp;<\/p>\n\n\n\n<p>Let\u2019s look at some of the ways to professionalize your personal Facebook profile.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Your profile picture<\/h2>\n\n\n\n<ul><li>Your profile picture needs to be one of yourself, not your cat or your kid!&nbsp;<\/li><li>It should be one that is clear and well-lit.&nbsp;<\/li><li>You should preferably hire a professional photographer but if this isn\u2019t possible in the short term, it can be a selfie with your phone. These days, most smartphones have good cameras and are able to take good photos.<\/li><li>Connect with your audience and make sure the photo is \u201ceyes-to-camera\u201d.<\/li><li>If you\u2019re a business owner, I recommend having a personal branding shoot every 6 months.<\/li><\/ul>\n\n\n\n\n\n<p><\/p>\n\n\n\n<figure class=\"wp-block-gallery aligncenter columns-2 is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\"><ul class=\"blocks-gallery-grid\"><li class=\"blocks-gallery-item\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"853\" height=\"1280\" src=\"http:\/\/segeriusbruce.com\/wp-content\/uploads\/2020\/09\/haute-stock-photography-dusty-rose-and-taupe-collection-final-3-1-1.jpg\" alt=\"\" data-id=\"33644\" data-full-url=\"http:\/\/segeriusbruce.com\/wp-content\/uploads\/2020\/09\/haute-stock-photography-dusty-rose-and-taupe-collection-final-3-1-1.jpg\" data-link=\"http:\/\/segeriusbruce.com\/haute-stock-photography-dusty-rose-and-taupe-collection-final-3-1-1\/\" class=\"wp-image-33644\" srcset=\"https:\/\/segeriusbruce.com\/wp-content\/uploads\/2020\/09\/haute-stock-photography-dusty-rose-and-taupe-collection-final-3-1-1.jpg 853w, https:\/\/segeriusbruce.com\/wp-content\/uploads\/2020\/09\/haute-stock-photography-dusty-rose-and-taupe-collection-final-3-1-1-200x300.jpg 200w, https:\/\/segeriusbruce.com\/wp-content\/uploads\/2020\/09\/haute-stock-photography-dusty-rose-and-taupe-collection-final-3-1-1-683x1024.jpg 683w, https:\/\/segeriusbruce.com\/wp-content\/uploads\/2020\/09\/haute-stock-photography-dusty-rose-and-taupe-collection-final-3-1-1-768x1152.jpg 768w, https:\/\/segeriusbruce.com\/wp-content\/uploads\/2020\/09\/haute-stock-photography-dusty-rose-and-taupe-collection-final-3-1-1-1024x1536.jpg 1024w\" sizes=\"(max-width: 853px) 100vw, 853px\" \/><\/figure><\/li><li class=\"blocks-gallery-item\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"1280\" height=\"1280\" src=\"http:\/\/segeriusbruce.com\/wp-content\/uploads\/2020\/09\/Untitled-design-3-1.jpg\" alt=\"\" data-id=\"33659\" data-full-url=\"http:\/\/segeriusbruce.com\/wp-content\/uploads\/2020\/09\/Untitled-design-3-1.jpg\" data-link=\"http:\/\/segeriusbruce.com\/?attachment_id=33659\" class=\"wp-image-33659\" srcset=\"https:\/\/segeriusbruce.com\/wp-content\/uploads\/2020\/09\/Untitled-design-3-1.jpg 1280w, https:\/\/segeriusbruce.com\/wp-content\/uploads\/2020\/09\/Untitled-design-3-1-300x300.jpg 300w, https:\/\/segeriusbruce.com\/wp-content\/uploads\/2020\/09\/Untitled-design-3-1-1024x1024.jpg 1024w, https:\/\/segeriusbruce.com\/wp-content\/uploads\/2020\/09\/Untitled-design-3-1-150x150.jpg 150w, https:\/\/segeriusbruce.com\/wp-content\/uploads\/2020\/09\/Untitled-design-3-1-768x768.jpg 768w, https:\/\/segeriusbruce.com\/wp-content\/uploads\/2020\/09\/Untitled-design-3-1-1536x1536.jpg 1536w, https:\/\/segeriusbruce.com\/wp-content\/uploads\/2020\/09\/Untitled-design-3-1-64x64.jpg 64w\" sizes=\"(max-width: 1280px) 100vw, 1280px\" \/><\/figure><\/li><\/ul><\/figure>\n\n\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Your cover image<\/h2>\n\n\n\n<ul><li>Your banner also needs to be a professional image and relevant. Mine has the name of my Facebook group on it and a photo of me (professionally taken in Bali), so it represents my lifestyle. It also brings in some of my brand elements, rattan, and palm leaves.&nbsp;<\/li><li>If you&#8217;re launching or during a launch, update the banner and add the name of your program \/ what you\u2019re launching, and cart open \/ close dates.&nbsp;&nbsp;<\/li><li>You can also add copy to your Facebook profile cover image that could include details about your program and a call-to-action link to your opt-in page, sales page, or whatever you\u2019re currently promoting.&nbsp;<\/li><li>If you\u2019ve been featured in any magazines or well-known websites, you can add that as social proof on your cover. This adds a \u201cknow, like, and trust\u201d factor.<\/li><\/ul>\n\n\n\n<div style=\"height:29px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Your about section:<\/h2>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">Your Intro<\/h3>\n\n\n\n<p>This tells the world what you do &#8211; almost like your elevator pitch. Don\u2019t add any website or group links in here, because it\u2019s not clickable. You can add a few emojis by copying and pasting from <a href=\"https:\/\/getemoji.com\" target=\"_blank\" rel=\"noreferrer noopener\">Get Emoji<\/a>.<\/p>\n\n\n\n<div style=\"height:29px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">Your information section<\/h3>\n\n\n\n<p>Facebook displays a lot of irrelevant things by default e.g. where you went to high school, your birthday, etc. Make sure you edit that and only show what is relevant and\/or current.<\/p>\n\n\n\n<p>The business you want to market and grow right now should be front and centre. Not every single business you have ever owned. Think about what you do, your ideal client right now and what you want to be known for. Remember a confused mind does not buy. This is the section where you can add your website \/ link to your group \/ your opt-in.<\/p>\n\n\n\n<p>When you interact in other groups, ensure that your Facebook profile is professionalised and your about section is complete. When someone hovers over your name, this information is what they\u2019ll see first.<\/p>\n\n\n\n<div style=\"height:29px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">Feature Images<\/h3>\n\n\n\n<p>Facebook gives you the option to add 5 feature photos. Tip: only add one. This way, it\u2019ll be enlarged and won\u2019t get \u201clost\u201d among a gallery of other images. Add a branded graphic here and once uploaded, open the graphic to add a description and call-to-action (link). This way, you can funnel people from your Facebook page to join your Facebook group or wherever else you want to funnel them. Eg: sign up for your freebie.<\/p>\n\n\n\n<div style=\"height:29px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Your posts:&nbsp;<\/h2>\n\n\n\n<p>Do an audit of the last 5 &#8211; 20 posts and check that what you\u2019re posting reflects who you are and what you do. If it isn\u2019t clear, you are missing out on potential clients. You don\u2019t need to be spamming your timeline with sales, branded graphics, and links. Here, you can show your ideal clients what it\u2019s like to work with you and pique their interest without being too \u201csalesy\u201d.<\/p>\n\n\n\n<ul><li>Add snippets about what you do behind the scenes in your business. Be creative with how you share. Take people on the journey with you. Eg: if you\u2019re a web designer, show off a new website that you\u2019re launching or working on.<\/li><li>Every now and then, break the ice with a bit of humour that\u2019s relevant to your brand.<\/li><li>Share a link to your latest blog post with a short extract in the caption. If they want to read more they&#8217;ll click on the link.<\/li><li>Talk about your experience that makes you the best person to help your ideal client.<\/li><li>Invite your Facebook friends to watch your live videos so that you can funnel them from your personal profile into your Facebook group. Make sure to give value to your viewers!<\/li><\/ul>\n\n\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"960\" height=\"640\" src=\"http:\/\/segeriusbruce.com\/wp-content\/uploads\/2020\/09\/segerius-bruce-blog-post-2.png\" alt=\"\" class=\"wp-image-33611\" srcset=\"https:\/\/segeriusbruce.com\/wp-content\/uploads\/2020\/09\/segerius-bruce-blog-post-2.png 960w, https:\/\/segeriusbruce.com\/wp-content\/uploads\/2020\/09\/segerius-bruce-blog-post-2-300x200.png 300w, https:\/\/segeriusbruce.com\/wp-content\/uploads\/2020\/09\/segerius-bruce-blog-post-2-768x512.png 768w\" sizes=\"(max-width: 960px) 100vw, 960px\" \/><\/figure><\/div>\n\n\n\n\n\n<h2 class=\"wp-block-heading\">Facebook Friends<\/h2>\n\n\n\n<div style=\"height:29px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">Building your network<\/h3>\n\n\n\n<p>You may have many people sending you friend requests and you\u2019re not sure whether you should accept. Go ahead, just be intentional about it! Facebook is offering you a free community to network with and you can have up to 5000 friends. Think about who you want to work or collaborate with. You can add 5 &#8211; 10 new friends per day and build up your network.<\/p>\n\n\n\n<p>Accept requests or send requests to people who you genuinely are interested in building a connection with. Tip: Message your new friend once you have connected to say hi and introduce yourself. Don\u2019t use this opportunity to pitch your offer. Never friend request people and immediately ask them to like your business page or join your group or buy something from you. People are easily annoyed by this.<\/p>\n\n\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/segeriusbruce.com\/wp-content\/uploads\/2020\/09\/segerius-bruce-blog-post-4.png\" alt=\"\" class=\"wp-image-33613\" width=\"599\" height=\"398\"\/><\/figure><\/div>\n\n\n\n\n\n<h3 class=\"wp-block-heading\">Friends Lists<\/h3>\n\n\n\n<p>If you\u2019re nervous about posting \/ sharing your story \/ \u201ctalking shop\u201d on your personal profile because you\u2019re worried about a cousin or aunt\u2019s opinion you can separate your family from the rest of your facebook friends and choose who to show your posts to.<\/p>\n\n\n\n<p>You can also keep a list of people who are in your locality. Or you can keep people in one list who are in one industry, eg. photographers.<\/p>\n\n\n\n<p>When you share content, you can choose to share content with \u201ceveryone except x list\u201d. It will then become a default post setting.&nbsp;<\/p>\n\n\n\n<p>When I add a new Facebook friend, I immediately add them to a list.<\/p>\n\n\n\n<p>If you have to go back and do it, the easiest way is to put your family (aunties, cousins etc) in a list and just hide the content from them.<\/p>\n\n\n\n<div style=\"height:29px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Facebook Productivity<\/h2>\n\n\n\n<div style=\"height:29px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">\u201cMarie Kondo your newsfeed\u201d<\/h3>\n\n\n\n<p>If you\u2019re feeling bombarded, overwhelmed and not able to create meaningful content, then you need to look at what content you are consuming.<\/p>\n\n\n\n<p>Go through all the pages you\u2019ve liked that no longer resonate with you. Unlike and unfollow people who you hardly or never interact with. Only follow pages that you want to stay connected with.&nbsp;<\/p>\n\n\n\n<p>If you don&#8217;t want to unfriend anyone, you can unfollow them or anyone who you feel is not engaging with you. Clean out your business page and group too and make room for more of your ideal clients.&nbsp;<\/p>\n\n\n\n<p>By doing this, your algorithm and engagement will improve. If you want to build a buying audience, having people who aren\u2019t engaging negatively affects your algorithm.<\/p>\n\n\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/segeriusbruce.com\/wp-content\/uploads\/2020\/09\/haute-stock-photography-dusty-rose-and-taupe-collection-final-5-2.jpg\" alt=\"\" class=\"wp-image-33649\" width=\"599\" height=\"398\"\/><\/figure><\/div>\n\n\n\n\n\n<h3 class=\"wp-block-heading\">Limit the chances of being distracted<\/h3>\n\n\n\n<p>If you find yourself spending too much time on Facebook when you are at your desk, use the <a href=\"https:\/\/chrome.google.com\/webstore\/detail\/news-feed-eradicator-for\/fjcldmjmjhkklehbacihaiopjklihlgg?hl=en\" target=\"_blank\" rel=\"noreferrer noopener\">Facebook News Feed eradicator<\/a>. It\u2019s a Chrome Browser extension that replaces your news feed with an inspiring quote.&nbsp;<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">Be purposeful when using Facebook<\/h3>\n\n\n\n<p>Plan your writing time: Write your posts in a Google document. Once you are done, plan and schedule your Facebook posts.<\/p>\n\n\n\n<p>Plan your engagement time: Either choose a fixed amount of time to engage immediately after posting or close Facebook and decide what time and for how long you will come back to engage.<\/p>\n\n\n\n<p>If you\u2019re an expert in your field and you want to price, package, and launch your signature course online, come and join my <a rel=\"noreferrer noopener\" href=\"https:\/\/www.facebook.com\/groups\/1639454629636345\/\" target=\"_blank\">Group Build your Brand Online<\/a>.\u00a0Once you have improved your Facebook Profile, share it with us in the group!<\/p>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Whether you realise it or not, whatever you post on social media already forms your personal brand. Facebook is a great platform for making the most of attraction marketing. If you\u2019re authentic, intentional, and have the right motivation you\u2019ll attract your ideal client. Some of my biggest clients have come via Facebook and me being&hellip;<\/p>\n","protected":false},"author":2,"featured_media":33642,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_surecart_dashboard_logo_width":"180px","_surecart_dashboard_show_logo":true,"_surecart_dashboard_navigation_orders":true,"_surecart_dashboard_navigation_subscriptions":true,"_surecart_dashboard_navigation_downloads":true,"_surecart_dashboard_navigation_billing":true,"_surecart_dashboard_navigation_account":true,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[147],"tags":[207],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How to Attract Ideal Clients Using Facebook<\/title>\n<meta name=\"description\" content=\"Facebook is a great platform for making the most of attraction marketing. 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If you\u2019re authentic and intentional and have the right motivation, you\u2019ll attract your client.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/segeriusbruce.com\/professionalise-facebook-profile-attract-ideal-clients\/\" \/>\n<meta property=\"og:site_name\" content=\"Segerius-Bruce Business Coaching\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/SegeriusBruceCoaching\/\" \/>\n<meta property=\"article:published_time\" content=\"2020-09-03T16:17:09+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2020-09-03T16:17:12+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/segeriusbruce.com\/wp-content\/uploads\/2020\/09\/haute-stock-photography-dusty-rose-and-taupe-collection-final-19-1-1-scaled.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"1280\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Chanelle Segerius-Bruce\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@SegeriusBruce\" \/>\n<meta name=\"twitter:site\" content=\"@SegeriusBruce\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Chanelle Segerius-Bruce\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"8 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/segeriusbruce.com\/professionalise-facebook-profile-attract-ideal-clients\/\",\"url\":\"https:\/\/segeriusbruce.com\/professionalise-facebook-profile-attract-ideal-clients\/\",\"name\":\"How to Attract Ideal Clients Using Facebook\",\"isPartOf\":{\"@id\":\"https:\/\/segeriusbruce.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/segeriusbruce.com\/professionalise-facebook-profile-attract-ideal-clients\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/segeriusbruce.com\/professionalise-facebook-profile-attract-ideal-clients\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/segeriusbruce.com\/wp-content\/uploads\/2020\/09\/haute-stock-photography-dusty-rose-and-taupe-collection-final-19-1-1-scaled.jpg\",\"datePublished\":\"2020-09-03T16:17:09+00:00\",\"dateModified\":\"2020-09-03T16:17:12+00:00\",\"author\":{\"@id\":\"https:\/\/segeriusbruce.com\/#\/schema\/person\/4226d956d5ce69ce4b43591b367760eb\"},\"description\":\"Facebook is a great platform for making the most of attraction marketing. 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