{"id":31952,"date":"2020-02-23T21:42:32","date_gmt":"2020-02-23T19:42:32","guid":{"rendered":"http:\/\/45.77.228.250\/?p=31952"},"modified":"2020-02-25T12:52:52","modified_gmt":"2020-02-25T10:52:52","slug":"the-number-1-thing-you-need-in-business","status":"publish","type":"post","link":"https:\/\/segeriusbruce.com\/the-number-1-thing-you-need-in-business\/","title":{"rendered":"The Number 1 Thing You Need in Business"},"content":{"rendered":"\n

The number 1 thing you need in business is sales. If you\u2019re not making sales, you don\u2019t have a business. <\/em>How you achieve sales is by building a buying audience<\/em> (the name of one of my courses!) first, and then launching to them.

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How you achieve sales is by building a buying audience<\/em> (the name of one of my courses!) first, and then launching to them.
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In my business, I\u2019ve built meaningful relationships with people whose problems I\u2019m able to solve for them then after a period of time, I make offers to them. It\u2019s that simple. This is also what I teach my private coaching clients.<\/p>\n\n\n\n

Build your offer around solving your ideal client\u2019s (brand hero) <\/em>issue\/s and what they struggle with, then sell that to them. <\/p>\n\n\n\n\n\n

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Too often, I see people making the mistake of leaping ahead and selling their courses, group programs and workshops because they\u2019ve had the idea \u201cfor a while\u201d, but they tend to skip the vital part of taking the time to build an audience who want to buy that product. <\/p>\n\n\n\n

The most important thing in business is creating new leads and curating an audience who actually want to buy from you. If you don\u2019t have the ideal audience to sell to, you don\u2019t have a business.
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Ways to Start Building an audience<\/h2>\n\n\n\n

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Grow Your Presence Online and Offline<\/h3>\n\n\n\n

Blogging and social media for Content Marketing is a way to attract your ideal clients by entertaining and educating them. Optimise your Facebook Page, Instagram Account, and LinkedIn profiles. Start growing your followers online, continuously show up (don\u2019t overlook the value of doing live videos) and provide valuable content without any putting out an offer. <\/p>\n\n\n\n

Facebook and Instagram stories are growing in popularity (plus Facebook pushes them in the algorithm) and are a great way to give insight into your daily life. This is a great way to personally connect with your audience, show off your client projects or share a preview of an upcoming blog post. Think outside the box – network, guest post on other industry leaders\u2019 blogs and books or get yourself featured on a popular podcast, radio, TV show or in a print magazine. All the positive PR can be leveraged to boost your credibility and in turn – your sales!<\/p>\n\n\n\n

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