{"id":31615,"date":"2020-01-29T23:25:00","date_gmt":"2020-01-29T21:25:00","guid":{"rendered":"http:\/\/45.77.228.250\/?p=31615"},"modified":"2020-01-30T16:57:46","modified_gmt":"2020-01-30T14:57:46","slug":"personal-brand","status":"publish","type":"post","link":"https:\/\/segeriusbruce.com\/personal-brand\/","title":{"rendered":"What is a Personal Brand, and why do I need one?"},"content":{"rendered":"\n
Apart from your logo and website, your personal brand includes your overall presence online including your videos, your photos, the way you speak and represent yourself, your story, your vision, what your brand stands for, how you connect with people and who your ideal clients are that you want to attract.<\/p>\n\n\n\n
Here’s what goes into creating a brand. As you can see from the graphic below the logo, website, colours and so on come right at the end and are just the tip of the iceberg. Your brand is so much more than the graphic elements that make up the visuals.<\/p>\n\n\n\n
First, you need to get clear on why you do what you do, who it’s for and the story behind your business and your brand – especially if you’re a personal brand. I’d argue that any brand these days benefits when the CEO shares their journey, their passion and purpose behind the business. People are craving human connection and they want to get to know you. Don’t forget that!
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