{"id":31335,"date":"2019-12-16T09:00:35","date_gmt":"2019-12-16T07:00:35","guid":{"rendered":"http:\/\/45.77.228.250\/?p=31335"},"modified":"2020-01-13T18:28:02","modified_gmt":"2020-01-13T16:28:02","slug":"why-people-are-10-times-more-likely-to-buy-at-the-end-of-the-year","status":"publish","type":"post","link":"https:\/\/segeriusbruce.com\/why-people-are-10-times-more-likely-to-buy-at-the-end-of-the-year\/","title":{"rendered":"Why People are 10X more likely to buy at the end of the year"},"content":{"rendered":"\n<p>It may seem counterintuitive to launch your new business or program at the end of the year. You may feel apprehensive, thinking no one&#8217;s going to have money. That&#8217;s not true. There are studies that prove that people are 10 times more likely to be receptive to buying at the end of the year.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-style-large is-layout-flow wp-block-quote-is-layout-flow\"><p>This is the time of year people are going to be planning for the following year and seeking help<\/p><\/blockquote>\n\n\n\n<p><\/p>\n\n\n\n<p>At the end of the year, people start to think about how the past year went:<\/p>\n\n\n\n<ul><li>what worked,&nbsp;<\/li><li>what didn&#8217;t work<\/li><li>why that didn&#8217;t work<\/li><li>their goals for the next year<\/li><li>what they want to create<\/li><li>how they can better themselves?<\/li><li>how they can improve their businesses<\/li><li>how they can improve their skills<\/li><li>how they can start a new business<\/li><\/ul>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1600\" height=\"1067\" src=\"http:\/\/segeriusbruce.com\/wp-content\/uploads\/2020\/01\/How-to-make-sales-at-end-of-year-0008-1.jpg\" alt=\"\" class=\"wp-image-31505\" srcset=\"https:\/\/segeriusbruce.com\/wp-content\/uploads\/2020\/01\/How-to-make-sales-at-end-of-year-0008-1.jpg 1600w, https:\/\/segeriusbruce.com\/wp-content\/uploads\/2020\/01\/How-to-make-sales-at-end-of-year-0008-1-300x200.jpg 300w, https:\/\/segeriusbruce.com\/wp-content\/uploads\/2020\/01\/How-to-make-sales-at-end-of-year-0008-1-1024x683.jpg 1024w, https:\/\/segeriusbruce.com\/wp-content\/uploads\/2020\/01\/How-to-make-sales-at-end-of-year-0008-1-768x512.jpg 768w, https:\/\/segeriusbruce.com\/wp-content\/uploads\/2020\/01\/How-to-make-sales-at-end-of-year-0008-1-1536x1024.jpg 1536w, https:\/\/segeriusbruce.com\/wp-content\/uploads\/2020\/01\/How-to-make-sales-at-end-of-year-0008-1-600x400.jpg 600w\" sizes=\"(max-width: 1600px) 100vw, 1600px\" \/><\/figure>\n\n\n\n<p>Then they are going to be seeking out help to achieve these goals.&nbsp; So if you are teaching something, or you&#8217;re selling products this is a good time to solve your ideal clients\u2019 problems and help them change their lives.<\/p>\n\n\n\n<p>One of my clients is a photographer, last year she launched two photography workshops at the end of the year. Then she launched and sold out another workshop in a new location. <\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Who wouldn\u2019t want some extra cash at the end of the year going into January?!<\/strong><\/h2>\n\n\n\n<p>The end of the year is not the time to put the handbrake on your business and completely shut down on all sales. <\/p>\n\n\n\n<p>In South Africa,&nbsp; the culture here is that everything shuts down. From the 15th of December, you can forget it.  One of our friends has bought a house here in J Bay. They spoke to a furniture company to buy some things to put the finishing touches on their house. They were told \u201cNope, sorry we can\u2019t help you now, we are finishing off the orders. If you want to order any new furniture, it&#8217;s going to have to be next year.\u201d&nbsp;And that happened only in November!<\/p>\n\n\n\n<p>It&#8217;s amazing to think that people wouldn&#8217;t bring in some extra income before Christmas. Think of what you could be doing that cash in your hands over the festive season and into the new year.<br><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"768\" src=\"http:\/\/segeriusbruce.com\/wp-content\/uploads\/2019\/12\/rsz-how-to-make-sales-at-end-of-year-007-1024x768.jpg\" alt=\"business coach advice for female entrepreneurs\" class=\"wp-image-31431\" srcset=\"https:\/\/segeriusbruce.com\/wp-content\/uploads\/2019\/12\/rsz-how-to-make-sales-at-end-of-year-007-1024x768.jpg 1024w, https:\/\/segeriusbruce.com\/wp-content\/uploads\/2019\/12\/rsz-how-to-make-sales-at-end-of-year-007-300x225.jpg 300w, https:\/\/segeriusbruce.com\/wp-content\/uploads\/2019\/12\/rsz-how-to-make-sales-at-end-of-year-007-768x576.jpg 768w, https:\/\/segeriusbruce.com\/wp-content\/uploads\/2019\/12\/rsz-how-to-make-sales-at-end-of-year-007-1536x1152.jpg 1536w, https:\/\/segeriusbruce.com\/wp-content\/uploads\/2019\/12\/rsz-how-to-make-sales-at-end-of-year-007-600x450.jpg 600w, https:\/\/segeriusbruce.com\/wp-content\/uploads\/2019\/12\/rsz-how-to-make-sales-at-end-of-year-007.jpg 1600w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption><br><\/figcaption><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>It\u2019s easier to sell at the end of the year<\/strong><\/h2>\n\n\n\n<p>At Summertime in the Northern Hemisphere, (around August), business is notoriously slow. People are generally away on holiday.&nbsp; they&#8217;re winding down and they&#8217;re a little fatigued. I don&#8217;t know what it is exactly, but at that time of year, people are not primed to buy.<\/p>\n\n\n\n<p>The amount of work you need to do to sell at the end of the year is much less than if you were selling in the summer months. I&#8217;ve seen this with my private coaching clients. Some of them were trying to launch their in-person workshops in the UK, around that time.&nbsp; It&#8217;s much harder, You can feel the customers&#8217; interest, but it takes a lot more work to close sales.<\/p>\n\n\n\n<p>At the end of the year, they are in the buying mood! Black Friday and Cyber Monday already had customers scouring the web for specials. Christmas is coming up, they are shopping for gifts,&nbsp; going out more and are in a festive mood. In general, people are more primed for buying at the end of the year.&nbsp;Studies show that people are 10 times more likely to buy at the end of the year. <\/p>\n\n\n\n<p>When I launched my social media company, I did it in December. I sent out 20 emails to people that I knew in the UK wedding industry. By January I had signed up five retainer clients for done for you services.<\/p>\n\n\n\n<p>No negative beliefs even crossed my mind.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"443\" height=\"423\" src=\"http:\/\/segeriusbruce.com\/wp-content\/uploads\/2019\/12\/Screenshot-454.png\" alt=\"Paula Janse Van Rensburg - Build your Brand Online Member\" class=\"wp-image-31350\" srcset=\"https:\/\/segeriusbruce.com\/wp-content\/uploads\/2019\/12\/Screenshot-454.png 443w, https:\/\/segeriusbruce.com\/wp-content\/uploads\/2019\/12\/Screenshot-454-300x286.png 300w\" sizes=\"(max-width: 443px) 100vw, 443px\" \/><figcaption>Paula Janse van Rensburg, one of my current Build your Brand Online Group programme members pre-sold some spots on her online program before she even created it! <br><br><\/figcaption><\/figure><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>It\u2019s a great time to set the tone &amp; plan your sales for the next year<\/strong><\/h2>\n\n\n\n<p>This is not the time to put on the brakes, and sit back and relax.&nbsp; Don&#8217;t get into the mindset that in November, business is slowing down.&nbsp; Don&#8217;t only start to think about your sales when you open your business in the next year!<\/p>\n\n\n\n<p>You might think you can&#8217;t launch your new business or programme because no one will ever buy! But that&#8217;s not true.<\/p>\n\n\n\n<p>Rather start to think of the end of the year as a good time to plan your sales for next year and plant those seeds now.&nbsp; Then you can start reaping the rewards in the new year.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">It&#8217;s a time to take massive action:&nbsp;<\/h2>\n\n\n\n<ul><li>nail down your marketing strategies<\/li><li>get visible<\/li><li>email people about your offers<\/li><li>put your offers out on social media<\/li><li>tell people about what you are offering<\/li><\/ul>\n\n\n\n<p><\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"448\" height=\"376\" src=\"http:\/\/segeriusbruce.com\/wp-content\/uploads\/2019\/12\/Screenshot-453.png\" alt=\"Ria Mishaal one of my group coaching program members' results\" class=\"wp-image-31349\" srcset=\"https:\/\/segeriusbruce.com\/wp-content\/uploads\/2019\/12\/Screenshot-453.png 448w, https:\/\/segeriusbruce.com\/wp-content\/uploads\/2019\/12\/Screenshot-453-300x252.png 300w\" sizes=\"(max-width: 448px) 100vw, 448px\" \/><figcaption>Ria Mishaal one of my Build your Brand Online Alumni has her work cut out for her for next year, and has no worries for when she is back to work after maternity leave!<br><br><\/figcaption><\/figure><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">It&#8217;s a time to plan your entire year&nbsp;<\/h2>\n\n\n\n<p><a rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\" href=\"http:\/\/segeriusbruce.com\/plan-your-year\/\" target=\"_blank\">I did a live facebook training on how to plan out your entire year. <\/a>This training is gold. It&#8217;s based on some of&nbsp; Brendan Buchard&#8217;s teachings. I show you how to map out your whole year based on what you want in your life first. If you want to go on holiday, for example, you add that in there first. Then I show you how to map out your goals for the whole year, including when you&#8217;re going to launch.&nbsp; And then to break it up into three months and then one month and then week by week. So that you have a specific actionable plan to follow to achieve what you want.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"766\" src=\"http:\/\/segeriusbruce.com\/wp-content\/uploads\/2020\/01\/How-to-make-sales-at-end-of-year-0003-1024x766.jpg\" alt=\"making sales at the end of the year in business\" class=\"wp-image-31500\" srcset=\"https:\/\/segeriusbruce.com\/wp-content\/uploads\/2020\/01\/How-to-make-sales-at-end-of-year-0003-1024x766.jpg 1024w, https:\/\/segeriusbruce.com\/wp-content\/uploads\/2020\/01\/How-to-make-sales-at-end-of-year-0003-300x224.jpg 300w, https:\/\/segeriusbruce.com\/wp-content\/uploads\/2020\/01\/How-to-make-sales-at-end-of-year-0003-768x575.jpg 768w, https:\/\/segeriusbruce.com\/wp-content\/uploads\/2020\/01\/How-to-make-sales-at-end-of-year-0003-1536x1149.jpg 1536w, https:\/\/segeriusbruce.com\/wp-content\/uploads\/2020\/01\/How-to-make-sales-at-end-of-year-0003-600x449.jpg 600w, https:\/\/segeriusbruce.com\/wp-content\/uploads\/2020\/01\/How-to-make-sales-at-end-of-year-0003.jpg 1600w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Other coaches are killing it in sales at the end of the year<\/strong><\/h2>\n\n\n\n<p>Some people can end up feeling tired at the end of the year and feel like giving up. Don&#8217;t get swept up in that. That could be a mindset issue.&nbsp; Instead, hang out with people who are high energy right now because this is such an exciting time.<\/p>\n\n\n\n<p>The coaches and mentors I spend time with, are absolutely killing it in sales of their programs right now!&nbsp;<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-style-large is-layout-flow wp-block-quote-is-layout-flow\"><p>You&#8217;re the average of the five people you spend the most time with. <\/p><cite> Jim Rohn <\/cite><\/blockquote>\n\n\n\n<p>In fact, it&#8217;s exciting to wake up to some Stripe payment notifications on my phone &#8211; at the end of the year! And to see that people are buying my programs.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1600\" height=\"1067\" src=\"http:\/\/segeriusbruce.com\/wp-content\/uploads\/2019\/12\/How-to-make-sales-at-end-of-year-0001.jpg\" alt=\"How to make sales at the end of the year\" class=\"wp-image-31402\" srcset=\"https:\/\/segeriusbruce.com\/wp-content\/uploads\/2019\/12\/How-to-make-sales-at-end-of-year-0001.jpg 1600w, https:\/\/segeriusbruce.com\/wp-content\/uploads\/2019\/12\/How-to-make-sales-at-end-of-year-0001-300x200.jpg 300w, https:\/\/segeriusbruce.com\/wp-content\/uploads\/2019\/12\/How-to-make-sales-at-end-of-year-0001-1024x683.jpg 1024w, https:\/\/segeriusbruce.com\/wp-content\/uploads\/2019\/12\/How-to-make-sales-at-end-of-year-0001-768x512.jpg 768w, https:\/\/segeriusbruce.com\/wp-content\/uploads\/2019\/12\/How-to-make-sales-at-end-of-year-0001-1536x1024.jpg 1536w, https:\/\/segeriusbruce.com\/wp-content\/uploads\/2019\/12\/How-to-make-sales-at-end-of-year-0001-600x400.jpg 600w\" sizes=\"(max-width: 1600px) 100vw, 1600px\" \/><figcaption><br><\/figcaption><\/figure>\n\n\n\n<p>This is a good time of year to launch or to start thinking about marketing your workshops or your programs.<\/p>\n\n\n\n<p>If you aren&#8217;t sure what you&#8217;d like to offer yet or how to launch, come hang out with me  &#x1f609;  and <a rel=\"noreferrer noopener\" aria-label=\"join Build Your Brand Online, my group program (opens in a new tab)\" href=\"http:\/\/segeriusbruce.com\/build-your-brand-online\" target=\"_blank\">join Build Your Brand Online, my group program<\/a>. I will help you figure out what your signature offer can be, how to market it and a whole lot more.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>It may seem counterintuitive to launch your new business or program at the end of the year. You may feel apprehensive, thinking no one&#8217;s going to have money. That&#8217;s not true. There are studies that prove that people are 10 times more likely to be receptive to buying at the end of the year. This&hellip;<\/p>\n","protected":false},"author":2,"featured_media":31400,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_surecart_dashboard_logo_width":"180px","_surecart_dashboard_show_logo":true,"_surecart_dashboard_navigation_orders":true,"_surecart_dashboard_navigation_subscriptions":true,"_surecart_dashboard_navigation_downloads":true,"_surecart_dashboard_navigation_billing":true,"_surecart_dashboard_navigation_account":true,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[147],"tags":[167,166,165,164],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Why People are 10x more likely to buy at the end of the year<\/title>\n<meta name=\"description\" content=\"Don&#039;t be afraid to launch your new business or program at the end of the year. Studies show that people are 10 x more likely to buy at the end of the year.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/segeriusbruce.com\/why-people-are-10-times-more-likely-to-buy-at-the-end-of-the-year\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Why People are 10x more likely to buy at the end of the year\" \/>\n<meta property=\"og:description\" content=\"Don&#039;t be afraid to launch your new business or program at the end of the year. Studies show that people are 10 x more likely to buy at the end of the year.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/segeriusbruce.com\/why-people-are-10-times-more-likely-to-buy-at-the-end-of-the-year\/\" \/>\n<meta property=\"og:site_name\" content=\"Segerius-Bruce Business Coaching\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/SegeriusBruceCoaching\/\" \/>\n<meta property=\"article:published_time\" content=\"2019-12-16T07:00:35+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2020-01-13T16:28:02+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/segeriusbruce.com\/wp-content\/uploads\/2019\/12\/How-to-make-sales-at-end-of-year-0002.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1539\" \/>\n\t<meta property=\"og:image:height\" content=\"1026\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Chanelle Segerius-Bruce\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@SegeriusBruce\" \/>\n<meta name=\"twitter:site\" content=\"@SegeriusBruce\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Chanelle Segerius-Bruce\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"6 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/segeriusbruce.com\/why-people-are-10-times-more-likely-to-buy-at-the-end-of-the-year\/\",\"url\":\"https:\/\/segeriusbruce.com\/why-people-are-10-times-more-likely-to-buy-at-the-end-of-the-year\/\",\"name\":\"Why People are 10x more likely to buy at the end of the year\",\"isPartOf\":{\"@id\":\"https:\/\/segeriusbruce.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/segeriusbruce.com\/why-people-are-10-times-more-likely-to-buy-at-the-end-of-the-year\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/segeriusbruce.com\/why-people-are-10-times-more-likely-to-buy-at-the-end-of-the-year\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/segeriusbruce.com\/wp-content\/uploads\/2019\/12\/How-to-make-sales-at-end-of-year-0002.jpg\",\"datePublished\":\"2019-12-16T07:00:35+00:00\",\"dateModified\":\"2020-01-13T16:28:02+00:00\",\"author\":{\"@id\":\"https:\/\/segeriusbruce.com\/#\/schema\/person\/4226d956d5ce69ce4b43591b367760eb\"},\"description\":\"Don't be afraid to launch your new business or program at the end of the year. 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