The Blog

create an extraordinary life

5 Stages of Market Sophistication

This may be why your marketing's falling on deaf ears -  Market Sophistication was introduced by Eugene Schwartz in his 1966 book Breakthrough Advertising. The term addresses the different levels of client awareness and is divided into 5 stages. Each stage looks at how sophisticated your clients’ knowledge is of your market and what it’s...
Read More about 5 Stages of Market Sophistication