Brand your expertise online
Price, package and sell your years of knowledge as signature offers that sell with The Leveraged Online Business Model™.
Self-study program inculding video trainings, templates, tutorials and step-by-step strategies for branding and launching your programs online
Ready to change the trajectory of your life and create a ripple effect in the lives of your dream clients?
Wanting to align your vision with your business so you can get clarity on the Leveraged Online Business Model™ you were born to create?
Ready to take your life's work and package it up into mentorship, transformational offers and courses that get real results for your proteges?
Desiring to create a ripple effect in both your life and your future clients' lives by giving (passing on your knowledge) and receiving (getting paid well for doing so)?
Experiencing an inner knowing that you are meant to step up in the world as the leader you truly are?
Would you love to:
Flesh out your offer suite of 1:1, group programs, courses and create a Leveraged Online Business Model™?
Turn your knowledge and experience into extra income streams?
Gain the freedom and flexibility to work from wherever you like?
Make consistent money teaching what you know and offering mentorship online?
Become known as the go-to expert in your industry?
Have the support and guidance from someone with a track record and kick-ass client results?
... be inspired ...Set herself up as a personal branding expert, launched her group program and achieved her dream of moving to a gorgeous ocean-view property on a tiny Scottish island with her family.
Ursula Kelly, Photographer and Coach
ready to get paid for your knowledgenot your time?
Join now and get...instant access to
YOUR COURSE HUB WITH ALL TRAINING VIDEOS, WORKBOOKS + TEMPLATES
Dive into the trainings right way to build your brand and get your offer ready to launch ASAP. You get lifetime access to the course hub, templates and resources.
A GORGEOUS SALES PAGE THAT CONVERTS TEMPLATE WITH COPYWRITING FORMULA
Easy to use WordPress template including video tutorials. Fully customisable using your brand colours, pictures and words (using my magnetic sales page writing formula)
LIVE LAUNCH PROJECT TEMPLATE WITH EVERY SINGLE TASK YOU NEED FOR YOUR LIVE LAUNCH
Ever wished someone would just tell you all the things you need to do to have a successful group program/course launch? I've done that for you and it's compatible with Asana, ClickUp or Trello. Use to task to yourself your VA and/or other team members.
OPT-IN PAGE + THANK-YOU PAGE TEMPLATE SO YOU CAN GROW YOUR AUDIENCE AND PROMOTE YOUR LIVE LAUNCH
Grow your audience with a funnel. This is marketing 101 to grow your email list and you can use them over and over again for different freebies or to promote your free challenge/bootcamp/masterclass. Templates can be used over and over again AND fully customisable in WordPress.
Join this PROVEN system to help you create, launch, and sell your online programs. Say HELLO to your new & improved Leveraged Online Business Model™ inside...
Brand yourexpertise online
Get instant access to the course hub with video modules + workbooks. Price, package and launch your courses and programs online.
Brand your expertise online is NOT for you if you’re:
Not interested in branding yourself as a go-to expert online or not wanting to sell a course / group program / 1:1 offer mentoring others
Wanting to stay behind-the-scenes instead of stepping into a leadership role and becoming more visible online.
Thinking you can join a program, not have to do any work and then make tens of thousands of $$$
Totally tech-illiterate and not willing to either learn (Google Docs, Email CRMs, Sales pages...) OR hire a good technical virtual assistant!
Brand your expertise onlineIS for you if you’re:
Excited to mentor, teach, coach, or consult to make more profit, working fewer hours
Looking to brand yourself as the go-to expert in your industry and get hired to pass on your years of expertise for a tidy sum!
Leverage your time by learning how to launch and fill your programs online with a step-by-step plug 'n play system and support community
Looking to do the work to build a sustainable online business over the long term, build a team who can support you and play the long game
Create, launch and scale your signature offers that sell OVER AND OVER AGAIN
What do you get from ...Brand Your Expertise Online?
It will show you how to:
- Gain clarity around what your signature offers will be and how to launch online
- Create your Brand Hero
(your person! your most ideal client)
- Brand yourself as the expert that you are
- Explode your visibility and create content that gets your message to the masses
- Use your unique story to connect deeply and authentically online
- Learn what systems and structures you need for productivity, email list building and growing your buying audience
You’ll get a signature offer that sells sales page copywriting and WordPress template that you can plug and play and use to sell your offers.
The going rate is $3k for a copywriter to write a sales page and add at least another $1K for the design and development of a page like that.
Step-by-step professional video trainings, tutorials, PDF workbooks + checklists, as well as my famous Asana plug 'n play template to use for your live launch.
You get every single step laid out for you, for your successful launch.
Idea > Focus > Action > Results $$$
Video modules, tutorials, fillable workbooks, checklists + a Live launch project template for asana, ClickUp or Trello.
The key here is DOING it. Remember that there is work involved but once set up this kind of business is the gift that keeps on giving over time.
get the keys toCreating success on repeat well into the future, beyond the container of this program. This is your online business bible.
The Brand Your Expertise Online framework gets people selling spots into their courses + group programs starting from zero to 5-figure launch results!
two months living and working from bali !
ready for an inbox like thiswhen you launch?
$56 600 USD in 60 days
Let’s cut right to it (I'm sharing the details of this so you can see what's possible for you too)
My launch in August 2020 brought in $37K worth of sales.
I quickly turned around, launched again at the beginning of October 2020 and brought in $19,600 worth of sales. I tend to get about 50/50 who pay in full vs payment plans which mean half of that comes in right away and the other half is paid over 6-months in instalments.
I like a mixture of both because this way I know what’s coming in when I look ahead.
The way I brought those lump-sums in was through live launching my signature group program.
I do have other forms of income like 1:1 coaching and I landed a huge corporate client in 2020 (I’ll leave that story for another time).
Also, I chose to live in South Africa (for now) and this means I get to leverage the currency and multiply my earnings in dollars by 15 to 18, depending on the exchange rate.
Live launching is where you plan out a free 5-Day training event, promote that event for some time beforehand, get people who are really interested in learning from you and then invite them to join your program.
There’s no bait-and-switch going on here. I am always very upfront from the beginning that I have a course or program coming so people know what to expect.
I make sure that I give a ton of value so that even if people only do the free training they can go out and implement and get results.
I’ve been doing these live launches since Periscope days.
I've tested so many different 5-Day free trainings and saw what worked and didn’t.
These days, I launch on Facebook and so do most of my students.
Some choose Instagram because that’s where their most engaged audience is.
I work with many photographers, those in wedding industry, designers, developers and coaches.
This live launching method can work for you if you’re looking for a step-by-step playbook on how to map out a launch with all the things you need and tasks that need to be done - laid out for you.
Are you ready to create a Leveraged Online Business Model™ by teaching what you know?
The leveraged online business model™
Transfer your experience into an online personal brand and launch your 1:1, courses or group programs.
I'll teach you how to Live Launch which is a repeatable process that you can use to create additional streams of income. You can launch your programs/courses multiple times a year.
This is not the one-hit-wonder of online business. It's something that you can master and do many times over to create predictable, consistent income through "pay in fulls" and payment plans.
Module 1 -Go for the Goals
Go for the Goals
It's time to work out what you want. There's no point in spending time and money on building your business when you're not feeling 100% aligned and lit up by!
That’s why we start by setting your goals, doing powerful forward visioning and mapping out what your business needs to look like in order to support the life you want to create.
Map out your Leveraged Online Business Model and the offers that are right for YOU, so you can feel good and make money at the same time.
It's time to fully embody the role of mentor, consultant, speaker and leader. Go from feeling foggy-brained to crystal clear on what you do, what results you get for people and how to articulate that in a way that will have your ideal clients lining up out the door to work with you.
Module 2 -Brand Hero
Who do you want to work with?
Create your BRAND HERO. It's time to go deep. It's time to get to know your ideal client like never before. I'm talking about knowing her so well that when you write your newsletters and social media posts people message you asking if you were talking about them!?
You have to be specific in your marketing. It doesn't mean you'll never work with anyone else but when you can visualise this perfect person and write to them and them alone you'll nail it every time!
You absolutely can have more than one offer and more than one Brand Hero so we will look at your product suite and decide who's a fit for each offer. Do not be afraid of being boxed in!
Module 3 -Signature Offers
Signature offers that sell out
A confused mind says no! When you're all over the place with your offers you'll feel overwhelmed and confused, imagine how your potential clients see this?
In Module 3, you’ll get clear on your main offer — the package you want every client to buy! It's time to flesh this out fully and be proud of the value you're offering and charge your worth for your years of knowledge and experience.
I'll give you a framework to follow so that you can write a sales page that converts. We are also giving you a gorgeous customisable sales page template to use for your course, membership or group program offers.
You can flesh out your full product suite so that you have a variety of ways that your dream clients can opt to work with you.
Module 3b -Learn to launch online
learn to launch online
This is THE A to Z of live launching. Get every single step you need in order to sell out spots into your courses or group programs online so you can leverage your time and bring big cash injections into your business.
Launching can be used to sell 1:1, groups, courses or retreats. It's a rinse and repeat system that you can do multiple times a year to bring in a large pop of income into your business.
PLUS a behind-the-scenes, pull-back-the-curtain style case study of actual launches and how my clients got the results they got so you can apply what they did to your own launches online.
Step-by-step workbook + checklist AND The Brand Your Launch guide PLUS my unique asana task-by-task plug n play system for launching so you know exactly what to do when.
Includes Opt-in Page and Thank-you page template for promoting your launch and growing your audience and email list with people who are ready to buy your offers.
Module 4 -Personal Branding
Personal branding for Profit
Now that you’re no longer hiding on the sidelines, you’ll need to take centre stage as the face of your own personal brand.
In Module 4, you’ll create connection through STORY and your unique visual brand. What's fascinating about you to your Brand Hero? How can you stand out and remain authentic and genuine? Hint: the more real and personable you are the more this will happen naturally.
Then you’ll create the visual elements of your brand as you nail the look and feel. Whether you’re undergoing a brand refresh or starting from complete scratch, you’ll learn what goes into a brand that reflects your personality and where you are now (admit it, those pics you had done a year ago are looking a little tired!).
This is my Personal Brand Embodiment Method.
Module 5 -Get Found
Get Found (and Hired)
What if instead of having to seek out clients, clients found YOU?
This is where you share your message and give the world the chance to find out what you do, who you are and how you can help them. Being specific in your marketing will ensure you attract your BRAND HERO. However, you do need to know how to create content and spread it across multiple social media platforms so that they have a chance to find you!
I'll provide you with the exact blueprint that I use and my social media marketing clients have been using to attract clients for the past 6 years. Includes: How to professionalise your social media, Instagram Reels, SEO for coming up in Google searches and how to do Livestream videos so your dream clients find you.
Module 6 -Lead Generation
Lead Generation that Leads to Sales
You have potential dream clients all over the world, and with the way of the internet these days you have access to them - if you know how to.
Through building your email list, creating a freebie and keeping in contact with people through your newsletters and possibly a Facebook Group, you now have a brand new way of building a loyal audience.
You’ll get a step-by-step walkthrough of what you need to start building up your database (ever heard the phrase "your money's in your list?") with targeted clients who want to work with you.
We cover target audiences, the Facebook Ads Manager, your tracking pixel and what that even means, plus pull it all together with your Freebie and your email list building.
under the hoodof Brand Your Expertise Online
Click the play button below to view the behind the scenes video
build your brand and programs online
Dive straight into the value-packed course hub and start to build out your offer suite, write your sales pages for your offers and create an irresistible brand online.
Learn how to plan and execute a live launch of your courses, memberships and group programs.
Design your unique Leveraged Online Business Model™
We'll create your 1:1 offers all the way through to scalable group programs. Figure out what is in alignment with you and the life you want to create.
Yes, there is work involved (you're building and scaling a business!) but the freedom this kind of business model brings in the long term is worth the effort now!
meet theGuest Experts
Kylie's made millions for her clients and increased sales conversions for already successful companies through story marketing. Her first Facebook Ads Campaign had a 2000% ROI. She teaches how to add story to every component of a marketing funnel.
HOW TO SELL YOUR COURSES ONLINE
Lisa had a $2 million launch for her group course in Oct 2020! Lisa, one of my past coaching clients, will be telling you the steps she takes to sell out her courses and group programs and the biggest mistake people make when selling a course.
Copywriting for Launches
Lauren helps entrepreneurs find their voice, nail their messaging, and write incredible, sales-making copy. She’s taken tens of thousands of coaches, consultants, and creatives from “Who are you?” to “Holy sh*t, where have you been all my life?” In this training she talks us through the key things you need from a copy and content perspective for a launch
Rebecca Matias is a personal growth hacker and success strategist. She helps women create 6-7 figure businesses and lives they love because she believes that “when women are financially empowered, the world changes for the better.” Her training takes us through the important sales conversations.
Facebook Ads for launching
Elana and Chanelle have strategised and come up with all the Facebook Ad tutorials you'll need for growing your audience, promoting your live launch and then retargeting your warm audience to show them your incredible offer. These are step-by-step, easy to follow tutorial style videos.
MINDSET - LIMITING BELIEFS
Laura is an award-winning platform creator with over 1/2 million social reach, an experienced marketer, and Master Practitioner of NLP and Hypnotherapy. Her training covers Releasing Limiting Beliefs as you step into the role of expert in your personal brand.
Blogging & SEO Strategy
Anat started out as an online influencer and then transitioned into a digital marketer that focuses on social media. Her speciality is Pinterest profile optimization, SEO adjustments, content strategy, and growth. On Pinterest, her work leads to a strong brand image and the creation of many viral pins that generate a lot of traffic for her clients’ websites. Her training covers everything you need to know about using Pinterest to grow your brand.
Introduction to Coaching
Megan Hudson is a business and marketing coach with almost 20 years’ experience in the coaching industry and over 10 years’ experience in the fields of brand marketing and advertising. In her two training modules she teaches the fundamentals of coaching and shares the key competencies that make a good coach.
Using LinkedIN for Lead Generation
Jessica Nazrali works with coaches, consultants and service based industry leaders to help them generate more sales calls from people who want to work with her. She will show us in this audio bonus training everything you need to know to market your business on LinkedIN
Your launch coach
I'm ChanelleBusiness Coach & Personal Branding Expert
I created the Brand Your Expertise Online program because I wanted to give creatives, designers, coaches and leaders like you a clear, step-by-step way out of trading time for money and step fully into mentorship.
I’ve been there in my business. I’ve worked the long hours, doing the grind of shooting weddings, travelling for work, running a social media agency and offering done-for-you services.
The answer is to create a scalable online business, teaching what you know.
Now, you have the opportunity to join me and other business owners who are choosing to package and sell our expertise and earn more profit in less time through The Leveraged Online Business Model™
and there are moreBonus Video Trainings
A website that converts
I'll talk you through the must-haves for a website that converts (aka gets people to contact you and join your email list). You want it to be super easy for people to get hold of you. Learn what the top agencies in New York are doing (I recently had my site reviewed by one of them and I'm going to pass on what they taught me). Learn what you need to know before creating/updating your website.
A sales page that converts
My web-developer will walk you through everything you need for a high-converting sales page (aka the page where people BUY your online course). There are key elements and layouts that help your Brand Hero see all the value that is available to them so they are eager to sign-up. Learn how to leverage marketing best practices, design, and buyer psychology to make sure your sales page converts!
SEO - How to get your site at the top of Google Searches
You need to have your website come up at the top of Google searches. I will show you behind-the-scenes inside my WordPress websites. Find out which plugins to use and why. Get into the head of your Brand Hero (ideal client) and think about what they would be searching for. Know what to blog about and why it's so important for SEO. Learn my on-page SEO techniques for coming up!
Keep your head in the game
A lot of experts don’t succeed because of fear or anxiety - It’s the “I'm not good enough, pretty enough, thin enough or qualified enough” beliefs that tend to hold us back. Listen, if you've been in business for a few years and are highly experienced (like I know you are) then it's time to move out of your own way and take action! I'm going to share with you how I've worked on my mindset and how I keep going even when fear rears its ugly head.
What you can do to get clients right now
I get it, you want to bring in clients yesterday! In this training, I will show you what to do to get clients in right now! Action steps that you can take today and this week to be visible, put your offer out there, get in front of people who want to buy what you have to offer. This is what it takes: consistency, clarity and approaching the right people. Steps to bring in clients asap!
It’s time to learn to launch online & leverage your time…
6 Power-Packed Training Modules with mulitple videos + workbooks Value = $2500)
Get INSTANT ACCESS to the video training and course materials. This step-by-step program will teach you everything you need to know to create, launch, and sell your course. Build a buying audience, learn to launch online, Facebook ads and page templates all included.
9 Fillable workbooks To Help You FULLY implement & integrate each training (Value = $1000)
Have you ever watched a training and wondered how to begin implementing it to see results quickly? You won’t have to worry about that here. We’ve created workbooks to help you easily apply everything you learn to your business.
14 Guest Expert Masterclasses To Give You FULL Surround Sound Support (Value = $3887)
Get Facebook Ads tutorials, copywriting training, storytelling frameworks, blogging and SEO strategies, Pinterest branding guidance, LinkedIn lead generation support, PR tools, sales strategies, and more! You’ll never have to feel uncertain in your marketing again!
The Ultimate Launch SOP & Workbook + Checklist so you know you’re doing it right (Value = $297)
Live launch project template to use in Asana, ClickUp or Trello. Every single task you need to successfully live launch your group course or program! Includes step-by-step launch workbook PLUS the brand your launch workbook so you know exactly what graphics to create and what launch assets you need.
Bonus! A Website That Converts Masterclass (Value = $297)
Get the must-have information to convert your website visitors into customers for your course and programs. These tactics generate new clients for my business every month. Now, you can use them too! PLUS added lessons from my personal web developer so you can set up your website for conversions from the get go.
Bonus! A Sales Page That Converts Video Training + workbook with step-by-step formula on how to write your sales page (Value = $297)
Your sales page is a critical component to the success of your launch! It’s where people decide to buy... or not. Make sure you have everything you need on the page to help people make the decision to work with you!
Bonus! SEO - How To Get Your Site At The Top of Google Searches Class (Value = $297)
Once you have a website that converts, how are you going to get people there? With this class, you’ll learn how to get your site a top search ranking with Google and create an everflowing source of traffic to your online course.
Bonus! Keep Your Head In The Game Masterclass (Value = $297)
Ever find yourself getting side-tracked, stuck in procrastination, or letting your fears get the better of you and your success? It happens to ALL of us. That’s why I created this masterclass to give you REAL TOOLS and support to keep your head in the game - so nothing slows down your progress.
Total Value =$26,372
the self-study versionis now open!
Get instant access to the course hub with video modules + workbooks, live launch project template, sales page copy doc & WordPress template plus all the steps you need to Build Your Brand Online, Build A Buying Audience and Learn To Launch Online
Design yourLeveraged Online Business Model™
Choose your plan
I've read and agree to the website's terms and conditions. If on a payment plan I agree to make all payments. I understand that there are no refunds.
Here’s what’s possible for YOU, if you do the work!
Imagine working with soul-mate clients globally andhaving 5-figure program launches!
working in bali with my client !
Do you want to create more freedom to work from whereever?
Do you want to increase your income by create an online business model?
Do you want to FINALLY live your life on YOUR TERMS?
Here're your answers...
Right away! You get instant access to the course hub video modules, workbooks and templates. Dive in and do the action steps. Doing the things = results.
People in a variety of niches have taken this program already including wedding/newborn/personal branding photographers, wedding industry, coaches, consultants, agency owners, interior designers, yoga instructors, branding experts, web developers, web/graphic designers, brand story writer, psychologists, health practitioners, celebrity make-up artists and more.
You can use this program to beef up your current business and offers as well as grow and scale your Leveraged Online Business Model by teaching what you know and creating courses, group programs, 1:1 offers and things like masterminds or retreats.
You are here because you want to mentor others in your industry and teach what you know.
One of the biggest fears we all have is not being good enough. But here's the thing, if you are already a business owner, you have skills that people are willing to pay to receive. That means you have skills that people are eager to pay to LEARN.
You don't have to be the most experienced to help others learn to do what you do. In fact, people relate more to someone who is only a few steps ahead, rather than way out of reach.
Chanelle is techy, her team is techy, and many of the guest experts are techy. There will be a learning curve required to create an online business with all the right systems in place for payments, sales pages, automatically booking calls and so on. I'm also happy to introduce you to my little black book of contractors. Sometimes it's best to hire a virtual assistant to take care of those things for you.
That's EXACTLY why you need this! Too many business owners are overworked and underpaid for their expertise. Brand Your Expertise Online helps you leverage your time to make more money without working more hours.
BUT, please be realistic here. YOU will have to put in the work upfront to create your offer, figure out who your ideal client is, write your sales page and show up on social media and ideally do a live launch if you want to full a group program or course. Hiring help like a web developer or virtual assistant would be my recommendation.
Ultimately, that's up to you. I will give you all of the trainings, tools, templates and strategies to launch your offers online (all the stuff that's worked for me and my clients over the past 6 years) - but I can't jump through the computer and do it for you, or force you to do it.
YOU need to take responsibility, be self-led and do the things that are required to build a scalable online business that can be very rewarding both from a money standpoint and from an impact and ripple effect kind of way!
If you're raring to go, are up for a challenge and are willing to take action and put in the work then you'll reap the rewards that come with this type of business.
Chanelle offers 1:1 Telegram voice coaching with weekly reviews of your copy, pages, and slides... reach out to her if you're interested. Or go here.
Take the time to read through this sales page, watch the behind the scenes walk-through of what you get inside the course hub + the zoom group coaching calls, FB group support for your questions throughout the week PLUS sales page, opt-in page and thank-you page templates, a sales page writing formula to follow, Chanelle's eyes and brain on your sales page copy as well as the Live Launch Project template and all of her launch emails to reference when creating your group course/program launch event.
This program is right for you if you want to make money teaching what you know and create a Leveraged Online Business Model that can scale over time, but you have to be willing to put in the work, especially at the beginning.
Because you get instant access to all of the course materials, videos, templates, swipe files and my intellectual property there is no refund or cancellation permitted. Please read through this page and reach out to me if you have any questions about this being the right fit for you and your unique circumstances.
If you are ALL IN and ready to do the work, take action and create your offers, grow your audience and launch your courses or group programs then this is the right program for you.
This kind of business requires long-game thinking and you can certainly reap the rewards and create your very own Leveraged Online Business if you follow the modules and implement.
They've moved away from the time for money business model to making bank from their years of experience
Get instant access to the course hub with video modules + workbooks, templates, step-by-step tutorials and your sales page template
By the time I had finished the group program, I’d brought in over £10k of sales and contributed to my best month yet!
Chanelle’s Brand Your Expertise Online Group Program helped me to focus on my niche and get more targeted with the services and support I offer my clients.
As a result, I launched my new Signature Branding Experience (signing my first client pre-launch!) and created a new group program to help established wedding business owners take control of their business systems and finances, selling out within a week.
BLOGGER - UNITED KINGDOM
get instant access to all the modules today + your sales page template and your launch sop
EARNINGS DISCLAIMER: Your level of success from using our products, services, and information is dependent on but not limited to: your time and input into either: the program/s, courses, techniques or templates used, your pre-existing knowledge or expertise, paid advertisements and their budget, your support team (VA’s, designers, Ad Specialists, etc), various skills, business knowledge, your network, and your financial position. We’ve endeavoured to ensure that we accurately represent all the offerings and services displayed on this website and that the potential for income, earnings and income statements made by Segerius-Bruce Coaching and its advertisers or affiliates are estimates of what you’re likely to earn.