Build a buying audience


what if you had a step-by-step plug 'n play system for your live launch?

You have an incredible group program, course or membership that you want to launch but you're worried about all the things you need to do and you don't want to miss a step!

AND with no audience to sell to... won’t mean ka-ching $$$!

In this online self-study course, I'll teach you everything you need to know - from setting up a simple sales funnel to growing your email list AND Facebook group at the same time.

You’ll also learn how to create and run Facebook ads the RIGHT way so you can speed up your audience growth big time! Building a (buying) audience is the number 1 way to nurture potential clients, so they get to know, like and trust you before you pitch your offer.  

wish YOU could stay on top of all the tasks you need to do for a live launch?

Do you want major LEVERAGE NOW? The course bundle includes a Launch workbook + checklist, how to Brand Your Launch PLUS an Asana (now in Trello and ClickUp too) task-by-task template that helps you nail your launch timeline, assign every task associated with your launch to you or team members - graphics, web pages, social media, promotion, copy and more.

You need people to sell to.

Without sales, you don't have a business.

Learn the art of launching so you can sell out your group programs, 1:1 or courses online. Build a buying audience ahead of time to create and nurture a community who's ready to buy from you when you make an offer (in the right way!) PLUS I've included an exclusive productivity workshop to help you make this happen.

inside course layout 3

step-by-step launch plan workbook + checklist

The launch playbook, a step-by-step PDF guide showing you exactly what’s needed to successfully launch online so you don't miss a step and know exactly what to do when during your launches. 



Want to know exactly what social media graphics, pages and promo materials need to be created to launch your group course? You've got it! I've listed out everything you need with pictures so you know what to do for your own launch to make a splash and have people whipping out their wallets to join your programs!

how to brand your launch

step-by-step launch project template SOP for launching your group courseplug 'n play template

This is an SOP (Standard Operating Procedure) task list that can be uploaded to your own Asana (Trello or Clickup) and used to assign tasks to either yourself or your team for a seamless online launch. I run all of my launches on Asana and couldn't live without it! This is my personal Launch SOP that I'm sharing with you so you know exactly what to do every step of the way. 

Step by step live launch plan template




  • Build your list & Facebook Group quickly with ads


  • The combined courses are worth over $5000

  • Yours for an exclusive once off payment of $497

    That's over $4000 saving!

What you'll learn inBuild a Buying Audience


Learn how to launch your online program through your own 5-Day training event. Use this for 1:1 or Group Programs. Focus on selling one thing at a time.  


Go from overwhelmed and pulled in a million directions to taking charge of your time and making things happen! Get organised, create a plan and take control. 


Build your buying audience - an engaged Facebook Group and your email list simultaneously. Collapse the time-line by using ads to build your audience fast!


Get my personal Launch Project Template for Asana, Clickup or Trello. A  plug 'n play task list SOP for launching so you can be super organised and know what to do every step of the way PLUS the step-by-step launch workbook + checklist

MeetThe Trainers

Online live launch expert and stratagist

Chanelle Segerius-Bruce

Chanelle has 20-years of branding & marketing experience and now specialises in helping expert entrepreneurs gain leverage by adding mentoring, coaching or consulting as an extra arm to their businesses.  Chanelle will teach you how to launch, move from one-to-one to one-to-many and master the art of leveraging by selling out your group programs online.

Elana Schutte

Elana Schutte helps business owners & entrepreneurs find their dream clients & build authentic relationships that convert to sales, using various online marketing strategies. Her in-depth tutorials will teach you all the steps to go from clueless to mastering Facebook Ads.

Elana Laptop cropped

Training onLead Generation

Lead Generation that Leads to Sales

If you have the know-how, the internet is the best tool you can use to get in front of your dream clients across the globe.

By building your email list, creating an irresistible freebie and staying in contact with people via email marketing and using a Facebook Group, you’ll have a brand new way of building a tribe.

You’ll get a step-by-step walkthrough of what you need to start building up your database (ever heard the phrase "your money's in your list?") with targeted clients who want to work with you.

Start using paid traffic AKA Facebook ads to speed up this marketing process. This course covers audience targeting, the Facebook Ads Manager, your tracking pixel (and what that even means) plus pulling it all together with your Freebie and your email list building.


build a buying audience and learn how to launch your programs online!

It's a self-study online course you'll have lifetime access to. Binge-watch all the videos at once, or take your time and come back to them over and over again.

PLUS The Asana/ClickUp/Trello SOP, a STEP-BY-STEP plug 'n play system for launching and workbooks + checklist so you don't skip anything you need to do for a successful online launch of your program, course or membership.

Build a buying audience!

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