ARTICLES AND GUIDES
Online Business, Brand & AI Advice for Entrepreneurs
Straight answers to the questions you ask about building your brand and business online.
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AI Guides
How do I use the 5 stages of market sophistication with AI?
How to use Eugene Schwartz's five stages of market sophistication when you write copy with AI tools like Claude, so your copy speaks to what your readers already know. ...more
AI Guides
October 10, 2026
How do I make AI writing sound human?
Why AI copy reads as robotic, and the edit I use to make it sound human, from writing client emails and sales pages with Claude since 2023. ...more
AI Guides
September 21, 2026
How do I use AI to make sense of my personality test results?
Feed your DISC, Kolbe, Enneagram and Human Design results into AI, find the through-line in how you're wired, and build your work around it. ...more
AI Guides
July 21, 2026
Personal Branding
How do I use the 5 stages of market sophistication with AI?
How to use Eugene Schwartz's five stages of market sophistication when you write copy with AI tools like Claude, so your copy speaks to what your readers already know. ...more
AI Guides
October 10, 2026
How do I make AI writing sound human?
Why AI copy reads as robotic, and the edit I use to make it sound human, from writing client emails and sales pages with Claude since 2023. ...more
AI Guides
September 21, 2026
How do I use AI to make sense of my personality test results?
Feed your DISC, Kolbe, Enneagram and Human Design results into AI, find the through-line in how you're wired, and build your work around it. ...more
AI Guides
July 21, 2026
Marketing
How do I use the 5 stages of market sophistication with AI?
How to use Eugene Schwartz's five stages of market sophistication when you write copy with AI tools like Claude, so your copy speaks to what your readers already know. ...more
AI Guides
October 10, 2026
How do I make AI writing sound human?
Why AI copy reads as robotic, and the edit I use to make it sound human, from writing client emails and sales pages with Claude since 2023. ...more
AI Guides
September 21, 2026
How do I use AI to make sense of my personality test results?
Feed your DISC, Kolbe, Enneagram and Human Design results into AI, find the through-line in how you're wired, and build your work around it. ...more
AI Guides
July 21, 2026
Business Success
How do I use the 5 stages of market sophistication with AI?
How to use Eugene Schwartz's five stages of market sophistication when you write copy with AI tools like Claude, so your copy speaks to what your readers already know. ...more
AI Guides
October 10, 2026
How do I make AI writing sound human?
Why AI copy reads as robotic, and the edit I use to make it sound human, from writing client emails and sales pages with Claude since 2023. ...more
AI Guides
September 21, 2026
How do I use AI to make sense of my personality test results?
Feed your DISC, Kolbe, Enneagram and Human Design results into AI, find the through-line in how you're wired, and build your work around it. ...more
AI Guides
July 21, 2026
Free Masterclass
3 Insider secrets to adding mentoring, coaching or training as an extra arm to your business (instant access)
